Starting a Christian blog – Christian Blogging Tips
This blog post is sooo overdue. Why? Because every day I receive the same questions about how to start a Christian blog, create a beautiful Pinterest account or master SEO.
And quite frankly I never understood why…until recently.
See, I don’t have a crazy successful blog. My stats are quite small and simple:
- Monthly Views: Average of 170,000 – 185,000
- Daily Views: Average of 5,800 – 6,000
- Monthly Income: Average of $1,300 – $1,600
- Monthly Pinterest Viewers: 1million – 1.2million
- Newsletter Subscribers: 5.200
Pretty modest for a blog that has been around for more than 2 years. At least in the ‘real’ blogging world, where bloggers make $10.000 to $20.000 per month!
But apparently, these numbers are quite good in the Christian blogging community. And it took me a while to understand that because I never started this blog with the intent to monetize it.
I initially started this blog to share my experiences and my struggles as a believer.
This post contains affiliate links. If you use any of these links to buy a product, I’ll earn a small commission at no additional cost to you. This helps me to work in Ministry full-time and cover the expenses of this blog.
Why start a Christian Blog
When I first started this blog in summer 2017 it was supposed to be a personal blog that I would only share with friends and family while I travel the world.
My inspiration to start a faith blog was to share openly how I was growing my faith daily as a new believer while on a journey of a lifetime.
So I started to publish various Bible verses that helped me understand love, happiness, and patience. But also shared my thoughts on dating and relationships, which ended up resonating with people.
However, there are many reasons why you might want to become a faith blogger. Maybe you want to teach men and women theological principles, maybe you want to provide people with devotionals and prayers they can use to strengthen their faith.
Or maybe you would like to share your unique walk with Christ and inspire others in the process.
Thankfully, it does not matter too much which route you take as long as you ask God for guidance.
The responsibility in Christian blogging
It is no secret that as a Christian blogger you have to be mindful of way more things than a regular blogger. Namely integrity, theology, and humility.
When I write a blog post, I don’t write it solely for the sake of making money. I write it in order to tell people about Christ and his love for them. That bears much more responsibility than simply sharing a few tips and tricks.
So how did I manage to monetize my Christian blog?
Oh man, trust me it was not easy and certainly did not happen overnight. It took me exactly one year until I received my first check if we disregard the few dollars I made on Amazon.
I only really started monetizing my faith blog once I was accepted into Mediavine. An advertising network, that bloggers can join once their traffic hits 25,000 sessions within a 30 day period.
It might sound easy, but it definitely is not.
See, in order to hit 25,000 sessions in a month, you need to have at least 850 sessions per day. That means 850 different people need to visit your blog in one day. That is wild!
For someone who was used to seeing maybe 250-300 people that sounded impossible. Now I’m well over that number and still ask myself how.
But it all started with one, apparently much needed, blog post: 10 Godly Signs that ‘He Is The One’. I posted that post in June 2018 and it took off. Within a few days, I was suddenly at 1000 viewers per day and shocked.
I immediately started piggybacking of the post and wrote a few more posts that talked about being single, dating and relationships. A topic I am quite familiar with.
After 6 weeks I finally hit 25,000 sessions per month and applied for Mediavine.
Sounds like a breakthrough story to you? Well, it’s not!
Reality is, by the time my first blog post took off I had already invested around $1000.00 into blogging material. I had purchased e-books, courses and other stuff to learn about how to make money blogging.
Because no matter how good of a writer you are, figuring out how to write a Christian blog, is not easy. There are techniques and principles you need to understand in order to craft practical and informative content.
How to start a Christian blog (for free)
Now here’s the thing, there is certainly the option to start a blog for free, using WordPress, Blogger or Tumblr. Sounds great at first, until you realize the constraints of the offer.
When you use a free blog alternative it means that your blog website cannot have your own domain name.
Instead of yourblog.com, the URL looks something like this yourblog.wordpress.com. It looks ugly and makes choosing a name pretty complicated.
In addition, you cannot really monetize your blog.
The ads are run by WordPress and not by you. You are not in control of what is promoted and can’t decide where they are placed. Furthermore, you cannot use third-party ad networks like Mediavine or AdThrive.
The last and worst thing about using a free blog alternative is that you do not own your blog.
It’s pretty much like your Facebook profile. You have a login code and password, but at any given time the provider could decide to remove your website from the world wide web.
While I do understand when people with a personal blog choose that option, you definitely do not want to use a free blog host if you intend to monetize your blog.
If you want to have a successful Christian blog, then you want to use a self-hosted blog. All you need for that is to choose a hosting provider, decide on a domain name and install WordPress.
It’s super easy.
How to set-up a Christian blog
As mentioned above I always suggest you use a self-hosted platform for your Christian blog. That gives you full control and ownership of your blog. You get to design and brand your online appearance as you like and can expand the capabilities whenever needed.
Nevertheless, a self-hosted platform will require an initial investment of time and money. Such as finding a third-party host, paying for themes, plugins and security and of course implementing and maintaining the site.
All that doesn’t have to be expensive if you choose the right blogging platform.
There are multiple hosting platforms that new bloggers can choose from such as Bluehost, GoDaddy, HostGator and many more. They all promise the same results as providers and are beginner-friendly.
I personally recommend Bluehost, because it offers a 2-year plan for only $3 per month and offers you a free domain name, which will save you even more money.
With Bluehost, setting up your Christian blog literally only takes 5 minutes.
How to create a Christian blog that adds value
So here’s the thing I strongly believe that in order to be a Christian blogger, you don’t actually have to exclusively blog about Christianity, unless you want to start a devotional blog.
Before you gather any stones, hear me out. I believe that each of our lives are our ministry, but not all of us are ministers, right?
In the same way, your blog can be your ministry but be about something else than ministry.
For example, if God has blessed you with an eye for aesthetics you could have a home décor blog. If you were blessed with great cooking skills, you could have a food blog. If you are blessed with great fashion-sense you could have a faith and lifestyle blog, and so on.
Each of these blogs would talk about something else than ministry but elements of your décor, food, or fashion would let people know that you are a Christian.
The number one way to create great content is to present solutions to existing problems.
The worst thing you can do as a blogger is to have a blog where you only talk about yourself and your experiences, without identifying or solving anybody else’s problems.
Especially, as a Christian blogger, you want to make sure that you don’t just write about yourself, but share your experiences as a practical solution to other people’s problems.
When you are able to share practical and useful content with your readers, only then will they be interested in what you have to say.
And that’s how you create a successful Christian blog.
But before you are able to create valuable content you need to decide on your blogging niche.
How to find a blogging niche
Picking a niche seems to be the hardest part for most new bloggers. And even though there are many “blogging for beginners” tutorials out there, people tend to get stuck.
But in reality, it’s not that complicated.
And I actually write about it in my Blog Creation Blueprint as well. I highly recommend you download it below.
All you need to do is to ask yourself the right questions.
What gifts and talents has God blessed you with? To make it more clear. What are things you are good at and passionate about?
If you are not sure, ask the people around you. Your mother, your friends or your co-workers might be able to tell you.
Don’t make the mistake to start a blog with the sole intent to make money. It’s not going to work. I’ve tried it, believe me.
When it comes to creating your Christian blog, no matter if you blog about Christianity or not, you should choose a niche based on the following 3 things.
- Can I use my God-given gifts and talents?
- Am I passionate about the niche/ topic?
- Will it provide an opportunity for people to learn about Christ?
Numbers 1 and 2 are fairly simple points I believe, but number 3 might need some explaining.
For example, remember when I talked about Carly’s great Pinterest e-book earlier? Carly is a mommy blogger that blogs about everything an expecting mom might need. From post-partum to work-from-home jobs.
She is obviously passionate about it because she is a mother herself and wants to help others figure out motherhood.
However, when you read some of her posts or Newsletter you will see that she doesn’t hide the fact that she is a Christian. Meaning thousands of people are willingly or unwillingly exposed to holy-spirit led content every day through Carly’s blog.
Pretty cool huh! So yea, I suggest you really read Blog Creation Blueprint if you are struggling to choose a blogging niche. It will help you to figure out how to start a Christian blog and what to focus on.
How to promote your Christian blog
I don’t really feel like beating around the bush, so I’m just going to say it.
The best way to promote your Christian Blog is with Pinterest.
Not Instagram, not Facebook and not Youtube. If you don’t already have a big following on these 3 platforms I would even suggest that it might be a waste of time in the beginning.
Before starting my Christian blog, I did not even know what Pinterest really was. All I knew was that my best friend had a wedding board on it, where she stored all her dream wedding details. Lol.
But once I started doing my research about blogging I was introduced to a whole world of Pinterest secrets every Christian blogger needs to know.
Including that it is the single most effective search engine if you want to drive traffic to your blog… fast.
And in order to do so, you need to create a Pinterest account, learn how to design Pins and decide on a Pinteresting Strategy.
When I first started I decided that I would only pin manually. This means that I don’t use any type of Pin Schedulers like Tailwind and others.
While I do have a Tailwind account that I use when I’m busy for multiple days, I would not suggest it to new bloggers.
Becoming a good blogger lies in knowing and understanding your readers.
And if you start off by pinning with a scheduler you will most likely spend less time on Pinterest and miss out on valuable lessons, like:
- What are people searching for?
- What type of Pin performs the best on Pinterest?
- And when it is time to create seasonal blog posts?
Thankfully, I learned all that in Carly’s amazing Pinteresting Strategies e-book, which was my personal catapult to Blogging success. In it, she teaches a detailed pinning strategy for both manual and scheduled pinning.
Carly herself hasn’t been blogging for that long, I believe it’s been three years, but she has optimized her pinning strategy so well, that she now makes well over 5 figures a month as a mommy blogger.
In Pinteresting Strategies, she goes over seemingly very detailed information on how to create attention-grabbing Pins, master Pinterest Keyword analysis and uses Google Analytics to create multiple viral pins.
She does that with a lot of width and fun and if you subscribe to her Newsletter you will quickly learn that she is a Christian. Whoop whoop.
If you have been stagnant in your blogging success for a while, definitely check out her Pinterest e-book.
How to master SEO
Of course, it would not be a complete guide on how to start a Christian blog if I didn’t cover the most challenging topic of all.
Search engine optimization also called SEO.
SEO is the art of optimizing your Christian blog and Christian blog posts for the big search engines such as Google, Bing or Yahoo. The goal here is to create content that ranks (high) on those search engines and can be found by Googlers.
Why is that so important?
Because people that search for something on Google are already looking for the content you provide and therefore highly engaged once they find the answer on your blog.
These readers tend to subscribe to your newsletter, buy your products and use your affiliate links. Which is how you make money as a Christian blogger.
However, SEO is one of the more challenging skills to learn when you first start out as a blogger. In order to become an SEO pro, you need to master two things, on-page SEO and off-page SEO.
On-page SEO refers to everything you can do to improve your own blog. It entails things like improving site speed, optimizing keywords for your blog posts and interlinking blog posts so that readers stay on your site longer.
You can find a lot of information on that online for free or take courses by successful bloggers to learn how to master it.
Off-page SEO, on the other hand, is harder to figure out.
Here you are required to find ways to link to your website from other domains in order to increase domain authority. Sorry another big word, feel free to read up on what domain authority is here.
Quite frankly, I struggled with off-page SEO in the beginning and did no know how to improve it until I came across ‘Easy Backlinks for SEO‘.
That e-book is soo good!
I hesitated for a long time before buying it, because a lot of times in the blogging world people will endorse a product just so that they can make money from their commissions.
But that book truly delivered on its promise and taught me stuff I had NEVER read anywhere else. That’s when you know it was worth the money.
And thanks to ‘Easy Backlinks for SEO’, I increased my traffic by 140% and surpassed $1,000 USD ad income per month.
Within just 3 months I started ranking on page 1 of Google for multiple high-traffic keywords, which brought in tons of more traffic.
And even though, keeping up with SEO can be a lot of work, it’s the single most effective strategy to build passive income.
Because a lot of traffic means higher ad income, which is a nice way to make money as a Christian blogger without working 40 hours a week.
For more information on SEO, check out my post on how to master SEO on your Christian blog.
How to make money blogging
If you want to start a Christian blog to create an additional or primary source of income, then this section is important.
The 3 main ways to monetize your blog are advertising, affiliate marketing, and selling products. Each one has its pros and cons and highly depends on what type of Christian blog you have.
As I mentioned before I started using Mediavine, an advertising network, in August 2018. But switched to AdThrive, another advertising network, in 2019. However, in the beginning every blogger will start out with Google AdSense, which unfortunately barely pays anything.
The big advertising networks, however, like Mediavine and AdThrive work with advertisers that are willing to pay top dollar for exposure to your readers.
Depending on how much consistent traffic you have, this is a very lucrative source of passive income.
Affiliate marketing is when a Christian blogger promotes third-party products and services on their blog.
By using an affiliate link, a hyperlink that leads to the third parties’ products and services, you receive a commission every time somebody makes a purchase.
It’s one of the main streams of income used by bloggers and works really well for people with mommy blogs, interior design blogs or food blogs. Because their readers essentially are looking for the products and services.
So, affiliate marketing can be a great source of income but it is harder for bloggers that write about faith, which falls more into the ‘lifestyle’ category.
If you are having trouble monetizing your blog through affiliate marketing then I recommend Carly’s Affiliate Marketing e-book here. In it, she explains the exact strategy she uses to make more than $5,000 USD per month through affiliate marketing.
Products are considered the best source of income for bloggers.
Why? Because they are 100% owned by the blogger, which means every cent goes into their own pocket. While it takes some work to create products, they can be very lucrative.
Products can take on many forms. While a lot of lifestyle faith bloggers create physical products such as t-shirts or merchandise, educational bloggers create e-books or courses to teach their audience a specific expertise.
Creating a product can take a while because you have to do a lot of research to find out what your audience is interested in and truly needs.
However, if you pay attention to your best performing content and ask your readers the right questions along the way you will eventually figure out a good product to sell.
A lot of Christian bloggers will create printables, bible studies, devotionals and more. Some will even write e-books.
So far I have one product, which is my ‘How To Overcome Loneliness’ Devotional. I aim to change that soon, especially now that I am certified as a Dating and Relationship coach.
I think after more than 2,800 words later, this post finally feels like the ultimate guide on ‘How to start a Christian blog’!
Are you looking to start a Christian Blog? Amazing!
Check out my Blog Creation Blueprint below and learn how to set-up a profitable blog in 7 easy steps!