how to start a christian blog that earns passive income!


Please note that this post contains affiliate links and as an Amazon Associate I earn from qualifying purchases. If you use any of these links to buy a product, I’ll earn a small commission at no additional cost to you which helps me to provide you with great content consistently.


This blog post is sooo overdue. Why? Because every day I receive the same questions about how to start a Christian blog, create a beautiful Pinterest account, or master SEO.

And my simple answer is. Yes, you can!

Especially, if you don’t waste time trying to figure everything out by yourself and instead invest into a good course that will help you make money with your Christian blog. 

This course helped me monetize my Christian blog in less than 1 year. Thanks to what I learned in it, one of my Pinterest pins went viral and I was able to join Mediavine in less than a year. WIN!

See, I have now been blogging for 4 years. I started the summer of 2017 and by summer 2018 my Christian blog started making hundreds of dollars. Since then I have grown my Christian website to:

  • Monthly Views: Average of 170,000 – 185,000
  • Daily Views: Average of 5,800 – 6,000
  • Monthly Income: Average of $1,300 – $1,800
  • Monthly Pinterest Viewers: 2million – 2.2million
  • Newsletter Subscribers: 5.200

And that is very modest for a blog that has been around for 4 years. At least in the ‘real’ blogging world, where bloggers easily make $10.000 to $20.000 per month!

But apparently, these numbers are quite good in the Christian blogging community. And it took me a while to understand that because I did not start this blog with the intent to monetize it. 

I initially started this blog to share my experiences and my struggles as a Christian woman.

how to start a christian blog

Is starting a Christian blog worth it?

When I first started this website it was supposed to be a personal blog that I would only share with friends and family while I travel the world. 

My inspiration to start a Christian blog was to share openly how I was growing my faith daily as a new believer while on a journey of a lifetime. 

So I started to publish various Bible verses that helped me understand love, happiness, and patience. But also shared my thoughts on dating and relationships, which ended up resonating with people. 

However, there are many reasons why you might want to become a Christian blogger. 

Maybe you want to start a ministry blog to teach men and women theological principles. Or maybe you want to start a devotional blog to provide people with devotionals and prayers they can use to strengthen their faith. Or maybe you want to start a Christian blog because you desire to add to your income with it. 

All of those reasons are very valid. 

A Christian blog is a great medium to share your faith with others and can also serve as an additional source of income. 

The ultimate Guide to starting a Christian Blog

How do Christian blogs monetize?

If you are wondering how to start a Christian blog that makes money, then this section is important.

The three main ways to monetize your blog are advertising, affiliate marketing, and selling products. Each one has its pros and cons and highly depends on what type of Christian blog you have. 

Advertising Income

As I mentioned before I started using Mediavine, an advertising network, in August 2018. But switched to AdThrive, another advertising network, in 2019. However, in the beginning every blogger will start out with Google AdSense, which unfortunately barely pays anything. 

The big advertising networks, however, like Mediavine and AdThrive work with advertisers that are willing to pay top dollar for exposure to your readers. 

Depending on how much consistent traffic you have, this is a very lucrative source of passive income.

Affiliate Marketing

Affiliate marketing is when a Christian blogger promotes third-party products and services on their blog. 

By using an affiliate link, a hyperlink that leads to the third parties’ products and services, you receive a commission every time somebody makes a purchase.

It’s one of the main streams of income used by bloggers and works really well for people that recommend products and services to their readers. Because their readers are already searching for those and hence appreciate the recommendation/ review.

So, affiliate marketing can be a great source of income.

Products

Products are considered the best source of income for bloggers. 

Why? Because they are 100% owned by the blogger, which means every cent goes into your own pocket. While it takes some work to create products, they can be very profitable. 

Products can take on many forms. While a lot of Christian bloggers create physical products such as t-shirts or merchandise, educational bloggers create e-books or courses to teach their audience a specific expertise.  

Creating a product can take a while because you have to do a lot of research to find out what your audience is interested in and truly needs.  

However, if you pay attention to your best performing content and ask your readers the right questions along the way you will eventually figure out a good product to sell.

A lot of Christian bloggers will create printables, bible studies, devotionals and more. Some will even write e-books.

can you make money with a christian blog

How much money do Christian blogs make? 

As I mentioned before, blogging is a great source of income. There are many bloggers that make 5-figures per month with mostly passive income streams. 

While it highly depends on the niche you are in, most bloggers quickly grow their business to $1,000 USD per month. 

That’s usually achieved through ad income and affiliates. 

Of course, I can only speak for myself and mention how much money I make as a Christian blogger. Which currently is around $2,000 USD/ month.

However, I have a blogging mentor in the Christian blogging space and she consistently makes $5,000 USD/ month. That is thanks to her books and devotionals. 

And I know there are many who make even more than that. The question is, however, how do you create a Christian website from the ground up?

So how did I manage to monetize my Christian blog?

Oh man, trust me it was not easy and certainly did not happen overnight. It took me exactly one year until I received my first check if we disregard the few dollars I made on Amazon prior.

I only really started monetizing my Christian blog once I was accepted into Mediavine. An advertising network that bloggers can join once their traffic hits 25,000 sessions within a 30 day period.

It might sound easy, but it definitely is not. 

See, in order to hit 25,000 sessions in a month, you need to have at least 850 sessions per day. That means 850 different people need to visit your blog in one day. That is wild!

For someone who was used to seeing maybe 250-300 people that sounded impossible. Now I’m well over that number and still ask myself how.

But it all started with one, apparently much needed, blog post: 10 Godly Signs that ‘He Is The One’. I posted that post in June 2018 and it took off thanks to Pinterest. 

One of my Pinterest pins went viral thanks to the Pinterest Strategies course. It really opened my eyes to how Pinterest works and why it is the best platform for bloggers to promote on. 

Within a few days after implementing her wisdom and creating pins according to her formula, I was suddenly at 1,000 pageviews per day and shocked.

I immediately started piggybacking of the post and wrote a few more posts that talked about being single, dating and relationships. A topic I am quite familiar with.

After 6 weeks I finally hit 25,000 sessions per month and applied for Mediavine.

Sounds like a breakthrough story to you? Well, it’s not!

Reality is, by the time my first blog post took off I had already invested around $1,000 USD into blogging material. I had purchased e-books, courses and other stuff to learn about how to start a Christian blog that makes money.

Because no matter how good of a writer you are, figuring out how to blog, is not easy. 

There are techniques and principles you need to understand in order to craft practical and informative content. And there are even more rules about how to do marketing for your blog. 

That’s why I tell anybody that is wondering how to become a Christian blogger, that you have to invest into learning as soon as possible. Trying to figure it out by yourself will only cost you a lot of time. 
Instead learn how successful Christian blogs do it by taking effective courses such as Pinteresting strategies.

christian blogging

How to start a Christian Blog Step-By-Step

First things first, there are two ways to create a website. One is with with a free blog website and one is with a self-hosted platform that costs a small monthly fee.

Because this post is about how to start a Christian blog that makes money I will not talk about the free hosting platform as you cannot monetize those. 

The fact is that if you want to have a successful Christian blog, you have to use a hosting platform and install WordPress on it. 

Step 1) Set-up your Christian blog 

Luckily there are many great hosting platforms to choose from. And if your funds are running low then I suggest you use an inexpensive web host, like Bluehost

Their platform is very easy to use, offers you a wide-range of beautiful website designs and their plans start at as little as 3 USD/ month. Talk about a good deal!

But the main reason why I loved using Bluehost and continue to recommend it to new bloggers is because as a newbie you will have so many questions when you first build your site. 

When I first got started, I kept calling the Bluehost customer service for every question or challenge. From how to create a contact form, to the installation of a third-party plugin. 

Their customer service was super nice, knowledgeable and quick. 
So, if you have been wondering if it is hard. Then the good news are, it’s not because there is a lot of help. Head over to Bluehost now and set up your blog in less than 5 minutes.

 Step 2) Create a Christian blog that adds value

So here’s the thing I strongly believe that in order to be a Christian blogger, you don’t actually have to exclusively blog about Christianity, unless you want to start a devotional blog. 

Before you gather any stones, hear me out. I believe that each of our lives are our ministry, but not all of us are ministers, right? 

In the same way, your blog can be your ministry but be about something else than ministry.

For example, if God has blessed you with an eye for aesthetics you could have a home décor blog. If you were blessed with great cooking skills, you could have a food blog. If you are blessed with great fashion-sense you could have a faith and lifestyle blog, and so on.

Each of these blogs would talk about something else than ministry but elements of your décor, food, or fashion would let people know that you are a Christian.

The number one way to create great content is to present solutions to existing problems. 

The worst thing you can do as a blogger is to have a blog where you only talk about yourself and your experiences, without identifying or solving anybody else’s problems. 

Especially, as a Christian blogger, you want to make sure that you don’t just write about yourself, but share your experiences as a practical solution to other people’s problems.

When you are able to share practical and useful content with your readers, only then will they be interested in what you have to say. 

And that’s how you create a successful Christian blog.

But before you are able to create valuable content you need to decide on your blogging niche.

how to become a christian blogger

Step 3) Find a blogging niche

Picking a niche seems to be the hardest part for most new bloggers. And even though there are many “blogging for beginners” tutorials out there, people tend to get stuck. 

But in reality, it’s not that complicated. 

All you need to do is to ask yourself the right questions.

What gifts and talents has God blessed you with? To make it more clear. What are things you are good at and passionate about? 

If you are not sure, ask the people around you. Your mother, your friends or your co-workers might be able to tell you.

Don’t make the mistake to start a blog with the sole intent to make money. It’s not going to work. I’ve tried it, believe me.

When it comes to creating your Christian blog, no matter if you blog about Christianity or not, you should choose a niche based on the following 3 things.

  • Am I passionate about the niche/ topic?
  • Does my niche/ topic solve a real problem?
  • Do I have knowledge/ wisdom to share? 

If you focus on these three questions, you will be able to determine which niche is best for you.

Step 4) Promote your Christian Blog

By now you should guess my favorite way to promote my blog. Pinterest!

Not Instagram, not Facebook and not Youtube. If you don’t already have a big following on these three platforms I would even say that it might be a waste of time in the beginning. 

Before starting my Christian blog, I did not even know what Pinterest really was. All I knew was that my best friend had a wedding board on it that she used for inspiration.

But once I started doing my research about blogging I was introduced to a new world of Pinterest secrets.

Including that it is the single most effective search engine if you want to drive traffic to your blog… fast.

And in order to do so, you need to create a Pinterest account, learn how to design Pins and decide on a Pinteresting Strategy.

Becoming a good blogger lies in knowing and understanding your readers. And for that you need to pay attention to the following two points:

  • What are people searching for?
  • What type of Pins perform the best in your niche?

Thankfully, I learned all that in Carly’s amazing Pinteresting Strategies e-book, which was my personal catapult to Blogging success

In it, she teaches a detailed pinning strategy for both manual and scheduled pinning. Carly herself hasn’t been blogging for that long, I believe it’s been three years, but she has optimized her pinning strategy so well, that she now makes well over 5 figures a month as a mommy blogger.

In Pinteresting Strategies, she goes over seemingly very detailed information on how to create attention-grabbing Pins, master Pinterest Keyword analysis and uses Google Analytics to create multiple viral pins.

She does that with a lot of width and fun and if you subscribe to her Newsletter you will quickly learn that she is a Christian. Whoop whoop.
So, if you have want to start your own Christian blog that makes money, definitely check out her Pinterest e-book.

starting a christian blog

Step 5) Use SEO to succeed with Christian Blogging

Of course, it would not be a complete guide on how to start a Christian blog if I didn’t cover the most challenging topic of all. 

Search engine optimization also called SEO.

SEO is the art of optimizing your Christian blog and Christian blog posts for the big search engines such as Google, Bing or Yahoo. The goal here is to create content that ranks (high) on those search engines and can be found by Googlers.

Why is that so important?

Because people that search for something on Google are already looking for the content you provide and therefore much more engaged once they find the answer on your blog.

These readers tend to subscribe to your newsletter, buy your products and use your affiliate links. Which is how you make money as a Christian blogger. 

However, SEO is one of the more challenging skills to learn when you first start out as a blogger. In order to become an SEO pro, you need to master two things, on-page SEO and off-page SEO.

On-page SEO refers to everything you can do to improve your own blog. It entails things like improving site speed, optimizing keywords for your blog posts and interlinking blog posts so that readers stay on your site longer.

You can find a lot of information on that online for free or take courses by successful bloggers to learn how to master it.

Off-page SEO, on the other hand, is harder to figure out. 

Here you are required to find ways to link to your website from other domains in order to increase domain authority. Sorry another big word, feel free to read up on what domain authority is here.

Quite frankly, I struggled with off-page SEO in the beginning and did no know how to improve it until I came across “Easy Backlinks for SEO”.

This course is soo good!

I hesitated for a long time before buying it, because a lot of times in the blogging world people will endorse a product just so that they can make money from their commissions.

But that book truly delivered on its promise and taught me stuff I had NEVER read anywhere else. That’s when you know it was worth the money.

And thanks to “Easy Backlinks for SEO”, I increased my traffic by 140% and surpassed $1,000 USD ad income per month.

Within just 3 months I started ranking on page 1 of Google for multiple high-traffic keywords, which brought in tons of more traffic. 

And even though, keeping up with SEO can be a lot of work, it’s the single most effective strategy to build passive income. 

Because a lot of traffic means higher ad income, which is a nice way to make money as a Christian blogger without working 40 hours a week. 

So, once you are ready to take your blog to the next level, then you will have to start focusing on SEO and for that honestly there is no one better to get started with that Debbie and her SEO books. 

Well, this is all I have to share on how to start a Christian blog that makes money for now. I love updating this post with any new tips and tricks I learn on my blogging journey. 

But if you ever have specific questions about Christian blogging, then feel free to email me at: contact@justinemfulama.com

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20 Comments on How to start a Christian blog that makes money

  1. Hi Justine! Thank you for the mention in this awesome monetization post!
    And we’re so glad to hear you’re happy with your switch to Mediavine! We know we’re pretty darn happy to have you.
    As you mentioned our application threshold is 25k sessions within a 30 day period, and if your readers ever have any questions, please don’t hesitate to reach out to us at. publishers@mediavine.com.
    Thanks again for the shoutout!
    — Susannah at Mediavine

  2. Hi Justine. Congratulations on achieving the recognition for your hard work. I’ve read a few of your posts and they resonated with me so much that I needed to leave a comment.

    I’m a Christian who sees that Christianity and our Christian faith is often under attack as a whole or as individuals and it can be difficult for many of us to see the wood through the trees. Although i am not quite there yet, the aim of my forthcoming website will be to help fellow Christians to identify what their true calling in life actually is and to help guide them in the best way that they can achieve this. You gave me inspiration to continue.

  3. Hey Justine, thank you for your guide! It helped me to start my own Christian blog after I felt God’s calling.
    Just like Resurrect Christianity said it, I too see that our faith is under much attack. Most of the people around me don’t believe in Christ and the Bible and I just can’t remain silent anymore. This is why I started Jump For God — to be another voice for Jesus and the unheard, to show the world God’s light and to encourage all who are wavering or attacked by the enemy. In times like these it is so important that we stand as one and don’t give in to the lies of the world!
    May God bless you and your work and touch the hearts of many more people!
    With love,
    Nina ❤

  4. Thanks for this information. I love your unique idea of promoting Christian related stuff on Pinterest and hurry I will try it for my website.

  5. That’s awesome! Congrats on taking the first step. It’s a tough journey, but worth it 🙂

  6. Hi Justine! Yes I totally agree with you that having Pinterest account or master SEO can do better than anything. I think that Pinterest is a good social medium for certain niches particularly in creative industries like fashion and planning.

  7. OMGoodness! This post was so encouraging and informative. I love the honesty. I just wrote a Christian book, my first, and someone told me Pinterest was the best engine to use. I just got to learn how to set it up. I’m working on my website now so I can start. Thanks for the much needed encouragement and information.

  8. Hi Justine,
    Thanks for the post.
    I myself am having the idea to begin a Christian blog so I want to learn how to start it.
    I hope you can help me with these questions:
    Where and how should I begin?
    What platform to choose?
    How much did it cost to maintain your blog before you would be able to monetize? (This is a big concern for me)

  9. Hey Joseph! I answer most of these questions in my Blogging Blueprint. Make sure you download it. However, it took me 1 year before I was able to monetize my blog. Which means 12 months of Hosting, email provider, etc. And that only because I invested in e-books, courses, and other blogging info. So it can be quite a lot.

  10. About the privacy policy page, when do I need to create it, right at the beginning or when my blog begins to monetize? Does it cost? What type of privacy policy should I choose (since there are many)?

  11. Thanks Justine for taking out time to write this!

    I’m beginning to have the burden to become a Christian blogger and the worst thing is:I know nothing abt blogging but with this information I think am a step closer to actualizing my dream.
    Thank u once again!

  12. This is actually a wonderful guide on how to start a Christain blog and make good amount of money off it in a very short while… I really appreciate your effort my dear.

  13. Hi, Justine! Great article for new bloggers! It took me two months to get my Christian blog up and running. H-U-G-E learning curve, as I was not computer-savvy. If you’d like to check it out,I’d love to know what you think of it: livingthetransformedlife.com. Do you know of any groups where I can connect with other faith bloggers? –Tim Tracy 🙂

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